Plan Global
Recruitment
SpecialismMarket Research, Insights & Analytics

Marketing, Sales & Customer Engagement

Commercial leaders who reach clinicians and patients effectively, across brand, omnichannel, sales and patient services.

Functions we cover Brand & marketingOmnichannel engagementSales leadershipCommercial excellence & operationsPatient servicesCommercial consulting
Our perspective

Reaching clinicians and patients in a changed market

Customers now expect relevant, digital-first engagement, field teams are smaller and more specialised, and patient services can make or break a specialty launch. Commercial leaders need new skills to keep up.

We recruit marketers, sales leaders and customer engagement specialists who pair classic brand discipline with data and digital fluency, particularly in specialty and rare disease markets, for pharma and biotech teams and the consultancies that advise them.

Where we focus

The areas within customer engagement we know best

Brand and marketing leadership

Owning brand plans, positioning, messaging and promotional mix across products and markets.

Typical rolesBrand Director · Marketing Director · Head of Marketing

Omnichannel and customer engagement

Orchestrating personal and digital channels around the customer.

Typical rolesOmnichannel Lead · Customer Engagement Director · Head of Customer Experience

Sales leadership

Leading field teams, key account management and specialty sales.

Typical rolesSales Director · Head of Key Account Management · National Sales Lead

Commercial excellence and field force design

Segmentation and targeting, field force design and sizing, territory alignment and incentive compensation.

Typical rolesCommercial Excellence Director · Sales Operations Lead · Incentive Compensation Manager

Patient services and support

Hub services, patient support programmes and adherence for specialty and rare disease products.

Typical rolesPatient Services Director · Hub Strategy Lead · Patient Support Programme Lead

Commercial consulting

Consultancies advising on customer engagement, sales effectiveness and patient services.

Typical rolesConsultant · Engagement Manager · Principal · Partner
Levels we recruit

From rising consultants to the leadership table

Consulting
ConsultantSenior ConsultantEngagement ManagerAssociate PrincipalPrincipalPartner
Pharma & biotech
ManagerAssociate DirectorDirectorSenior DirectorVP Marketing / SalesChief Commercial Officer
Live roles

Marketing, Sales & Customer Engagement roles we're working on

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