Brand and marketing leadership
Owning brand plans, positioning, messaging and promotional mix across products and markets.
Typical rolesBrand Director · Marketing Director · Head of Marketing
Omnichannel and customer engagement
Orchestrating personal and digital channels around the customer.
Typical rolesOmnichannel Lead · Customer Engagement Director · Head of Customer Experience
Sales leadership
Leading field teams, key account management and specialty sales.
Typical rolesSales Director · Head of Key Account Management · National Sales Lead
Commercial excellence and field force design
Segmentation and targeting, field force design and sizing, territory alignment and incentive compensation.
Typical rolesCommercial Excellence Director · Sales Operations Lead · Incentive Compensation Manager
Patient services and support
Hub services, patient support programmes and adherence for specialty and rare disease products.
Typical rolesPatient Services Director · Hub Strategy Lead · Patient Support Programme Lead
Commercial consulting
Consultancies advising on customer engagement, sales effectiveness and patient services.
Typical rolesConsultant · Engagement Manager · Principal · Partner