Insights leadership
Leading functions that bring together research, analytics and competitive intelligence.
Typical rolesHead of Insights & Analytics · Insights Director · Customer Insights Lead
Primary market research
Qualitative and quantitative research with clinicians, payers and patients: journeys and segmentation, message testing, brand tracking and behavioural science.
Typical rolesPrimary Research Director · Market Research Manager · Research Consultant
Forecasting
Patient-based and epidemiology-led forecasts for pipeline and in-market products.
Typical rolesHead of Forecasting · Forecasting Director · Senior Forecasting Analyst
Commercial analytics and data science
Patient journey, launch, field and performance analytics on claims and sales data, increasingly using machine learning.
Typical rolesCommercial Analytics Director · Lead Data Scientist · Analytics Manager
Data operations and business intelligence
Commercial data warehousing, master data, dashboards and the running of targeting, alignment and incentive compensation.
Typical rolesCommercial Data Lead · BI & Reporting Manager · Incentive Compensation Operations Lead
Analytics consulting and agencies
Analytics consultancies and research agencies serving pharma and biotech.
Typical rolesAssociate · Consultant · Manager · Principal