SpecialismStrategy & Growth

Commercial Strategy & Launch

The people who turn a promising asset into a successful launch, from go-to-market planning and brand strategy to commercial readiness.

Functions we cover Launch strategy & readinessBrand strategyMarket shapingGo-to-market planningCommercial model designLaunch consulting

Our perspective

Launches are won long before the approval letter

The months before approval decide much of a product's trajectory. Companies need leaders who can shape positioning, build the commercial model and get every function ready on time, often while the evidence is still evolving.

For an emerging biotech taking its first product to market, the hire is often the company's first commercial leader. For large pharma it might be a launch lead running dozens of markets. We understand both briefs, and the different profiles each one needs.

Where we focus

The areas within commercial strategy we know best

Launch strategy and readiness

Getting the product and the organisation ready: launch roadmaps, governance, hiring plans and the cross-functional tracking that keeps every market on schedule.

Typical rolesLaunch Excellence Lead · Global Launch Director · Launch Readiness Lead

Brand strategy and market shaping

Positioning, messaging and the work done before launch to prepare clinicians, payers and patients for a new treatment.

Typical rolesGlobal Brand Strategy Director · US Brand Lead · Market Shaping Lead

Go-to-market and commercial model

Designing how a product reaches customers: channels, field force size and structure, partnerships and sequencing.

Typical rolesCommercial Strategy Director · Go-to-Market Lead · Commercial Model Design Lead

First commercial leaders in biotech

Building commercial capability from scratch in companies approaching their first approval.

Typical rolesVP Commercial · Head of Commercial Strategy · Chief Commercial Officer

Launch sequencing and international expansion

Choosing which markets to enter, in what order and on what terms, working closely with access teams.

Typical rolesInternational Launch Lead · Global Launch Sequencing Lead · Head of International Commercial

Launch and commercial consulting

Consultancies supporting commercial planning, launch readiness and go-to-market strategy.

Typical rolesConsultant · Engagement Manager · Principal · Partner

Levels we recruit

From rising consultants to the leadership table

Consulting

ConsultantSenior ConsultantEngagement ManagerAssociate PrincipalPrincipalPartner

Pharma & biotech

ManagerAssociate DirectorDirectorSenior DirectorVP Commercial StrategyChief Commercial Officer

Live roles

Commercial Strategy & Launch roles we're working on

Hiring, or exploring your next move?

Brief us on a vacancy Register in confidence